Employer Branding is the perfect way to build a strong brand on the labour market. With a concept that connects the inside and the outside of the organisation. Our employer branding campaigns quite often are the basis of internal and corporate communication. Creative Direction has some 20 years of experience in these fields.
When we're all fishing in the same pool of talent, we must take care our bait is the most delicious. A strong brand is attractive to the right audiences. And is pre-selective at the same time. We create ideas that let the right audiences apply. For beautiful campaigns with activation and events, nice content to share on social media and smart recruitment PR.
A motivated employee is well informed and highly inspired.
Thus he or she becomes an ambassador, who not only contributes to the company's result but also to the culture, image and even to the recruitment of the right candidates. We develop concepts and tools for internal communication, that bring dynamics and energy.
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After the name of Philips Lighting was changed into Signify, a need for powerful new employer branding arose. Both for brand awareness as well as brand preference.
In order to both stimulate company pride as well as attract new recruits.
Based upon the EVP, we created very energetic videos portraying employees in different disciplines and countries. In combination with night shots of projects in the diverse metropolises, like the Eiffel Tower and the London Eye! The series forms authentic videocontent for the website and for use on social media.
Shot on locations in Paris, London, Hamburg, Warsaw and Eindhoven.
Concept, interviews and direction: Rik Blokland
Film, sound and editing: Creative Direction crew