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RIJKSWATERSTAAT

THE DUTCH DIRECTORATE-GENERAL FOR PUBLIC WORKS AND WATER MANAGEMENT
CLIENT

Infrastructural projects and innovation require more and more technicians and

it-professionals, both trainees as well as on a more experienced level. For direct recruitment of professionals through the own channels and recruitment events we developed different images with matching texts.

 

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STORY

The corporate identity of this Directorate includes yellow rectangles with an image of a project.

We turned this around: a professional is standing in a in the middle of a relevant project, looking at us through the rectangle.
For the recruitment of trainees via events we developed a more trendy image and text about the relevance of the challenge of protecting our lowlands in the future.

The trendy sunglasses were also used as a promotional giveaway.

 

MAKING OF

The project pictures were shot at different work-in-progress locations.

 
CREDITS

Photography: John de Koning, Bryan Jaronik (US)