THE DUTCH DIRECTORATE-GENERAL FOR PUBLIC WORKS AND WATER MANAGEMENT
Infrastructural projects and innovation require more and more technicians and
it-professionals, both trainees as well as on a more experienced level. For direct recruitment of professionals through the own channels and recruitment events we developed different images with matching texts.
The corporate identity of this Directorate includes yellow rectangles with an image of a project.
We turned this around: a professional is standing in a in the middle of a relevant project, looking at us through the rectangle.
For the recruitment of trainees via events we developed a more trendy image and text about the relevance of the challenge of protecting our lowlands in the future.
The trendy sunglasses were also used as a promotional giveaway.
The project pictures were shot at different work-in-progress locations.
Photography: John de Koning, Bryan Jaronik (US)